How to read the Audience

How to Read the Audience

Simplified Check List

         Preparation and simplicity are cures for the fear of public speaking. Here are 3 vital elements in your presentation-

         1-You

         2-Your message

         3-The audience.

         Who is your audience?

         Whether it is a keynote address, a sales presentation, or a inspiration/motivation speech do the homework to prepare for success.

      Send out a Pre-presentation Questionnaire:

       1-What are the demographics of the audience?

         2-What are their current challenges?

         3-What are the new trends or changes in their life or industry?

      Day of presentation:

      1-Be early meet and greet. Attempt to shake hands with everyone.

        2-Introduce yourself and become friends to all-“Hi I’m Gary C Smith I am your speaker. I’ll be speaking on-your topic-with excitment.

        3-Check room temperature-microphone, lights, exits and know where the restrooms are.

       Introduction:

       1-Have your Speaker’s intro delivered well ahead of time to introducer or emcee. The introduction shares your credibility and experience.

       2-Use Self-Humor. Look dashing and debonair.

       3-Be relevant from the beginning. You are on purpose, the expert. Let them know how this message will impact them.

        Presentation:

        1-Your Attention out on the Audience!

        2-Make eye contact. One idea one person.

        3-Catch the audience cues. Be aware of an Elephant in the room.

         Post presentation:

         1-Use a ‘call backs’ asking for the audience to recap.

         2- Q & A-Remember to repeat the question.

         3-Follow up with a Thank You. 

Keep it simple as 1-2-3.